LIFE INSURANCE

Goshhhhhhh….

Now a days they found that india got greater potential in insurance also… So, to buy first an insurance policy you should be enough endangered or enough amount of fear has to be induced into us…. Now, to achieve this they have been targeting people’s fear.

One such ad is where a guy keeps on going from bus to medical shop from there to petrol bunk and from there to home telling that the rates are so high that if you start saving now or something like a policy u can live ur life peacefully in future…

Another ad says that an old couple sitting in the park unable to get into the bus…… The concept is nice. I still don’t understand why the young couple sitting in the car get s worried when they see that old couple.. and now he says that u should have an insurance… I don’t understand why people in car will get bankrupt…

Basically, when they area targeting middle class.. I still didn’t get the essence of this car thing…

Obvious that media comes into our home without permission and into our brains… and fiddles with our emotions… I accept business is all about getting profits… But, profits is not everything…They are creating chaos for profits… And when they try to rectify it…it will be too late…and out of control….

Aren’t they considering the point that humans make mistakes and learn from them. I am not asking to stop making mistakes I am asking to make a better mistake whose impact is better than this..Even when there is a chance of avoiding the mistake they never did…. Now, they show something inferior.. to keep the game interesting another high version on tmrw..

26/11 is about them

15/08 is about us..

9/11 is theirs

4/07 is US…

But, what media does is to get TRP ratings showing the whole happening as a movie sequel… Now, they say it is a mistake… don’t they know running such things will lead to insecurity… and which slowly accumulates and creates a disturbance and which creates turbulence and when something all of a sudden happens people react in a way as their insecurities surface up….

There has to be a screening of ads before they are aired… Hope they did that…

Ads not only emphasize the product but they show the need to buy the product.. I know to get insurance u don’t have to play with fears u can say like LIC where jeevan anand ad goes on when the person finds two ice creams one for him and one for his children.. isn’t that beauty… Constructiveness has to be there… Hope next time it comes….